What Makes a Good Logo Design?
Many companies have created distinct, easily recognizable logos in all corners of the world. Think Canon, IBM or even KitKat. But what exactly makes these logos different, not only as symbols of companies or brands, but also as cultural icons? But what really sets these logos apart such that they no longer only represent companies or organizations, but have also become cultural icons? But what makes these logs so unique that they no longer just stand for brands or organizations, but have also evolved into powerful cultural symbols?
If you’re going to make a logo, keep it straight to the point, no frills. Forget fancy fonts, vague designs or tacky colors. The best approach is to pick one object to represent the company or organization with little to no typography. This is the kind of logo that will be most easily recognized and connected with the brand, and ingrained in culture.
Most popular logos are made with shapes and patterns. Clear lines and common shapes are a quick way to capture the consumer’s attention, and also embed the logo into their minds.
Back in advertising history, logos were a lot more intricate in design. It was common to use various elements in one logo, from graphics to shapes to text. Companies wanted to tell as much as they could to the public regarding their brand. This technique is still done today, both by old businesses that would like to maintain the same design from their roots, and newer businesses seeking a vintage feel to their logos.
Color is a vital component of logo design in general as it ultimately becomes intertwined with the brand. Colors have the power to evoke certain emotions, so you must choose those that most accurately represent your company or organization. For instance, red conveys boldness and passion, while green is associated wih health and peace. Note that color associations are not purely mind game. Various research projects have actually shown evidence of the effect of colors on people’s memory.
Memorability is one of the most important properties of successful logos. Thus, to be truly successful, a logo has to be so easy to remember that that it will live on beyond the brandy’s glory days. Picture American Online. It’s awfully outdated, but is there someone who can look at that iconic triangle or yellow running man without being reminded of their “You got mail!” days?While we’re extremely past it, can anyone look at the iconic yellow running man and not go straight back into the era of AIM messaging?It’s out-of-this-world outdated, but can anybody look at the iconic triangle and not be flooded with memories of their dial-up or “You got mail!” days? Truth is, while AOL is no longer a force like it was some two decades ago, it still has the power to create instant recognition.
In terms of making a logo, there’s a good number of decisions that must be made as you create your design. But ultimately, it’s about combining certain design elements to make what would become the symbol of your company or brand.